Posts tagged greenwashing
Greenwashing collaboration? Adidas x Parley for the Oceans

Last year, I've impulsively shared the news that the big corporate Adidas teams up with an NGO to design a shoe and produce it mainly out of recycled ocean plastic.  This collaboration aims to design a shoe of which the upper material will be mostly out of recycled ocean plastic. 'They're making a great effort to be more sustainable' I thought, but in the end it seems like an irresponsible greenwashing gag to me...

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From Greenwashing to Femininwashing: How H&M makes use of stereotypes

The recent new campaign by H&M made me uhm... angry. And let's recap: Just earlier this week the Swedish fashion retailer launched a new video for it's new autumn collection. You can see afro-american, white gurls and basically proud woman of any ethnical background. You see grey-haired ladies, fempreneurs and armpit hair (which have recently been a topic to me, as more Sweds than Germans let them grow. And I kinda have to get used to that). The video conveys...

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