Posts tagged autumn collection
From Greenwashing to Femininwashing: How H&M makes use of stereotypes

The recent new campaign by H&M made me uhm... angry. And let's recap: Just earlier this week the Swedish fashion retailer launched a new video for it's new autumn collection. You can see afro-american, white gurls and basically proud woman of any ethnical background. You see grey-haired ladies, fempreneurs and armpit hair (which have recently been a topic to me, as more Sweds than Germans let them grow. And I kinda have to get used to that). The video conveys...

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