Posts tagged H&M
From Greenwashing to Femininwashing: How H&M makes use of stereotypes

The recent new campaign by H&M made me uhm... angry. And let's recap: Just earlier this week the Swedish fashion retailer launched a new video for it's new autumn collection. You can see afro-american, white gurls and basically proud woman of any ethnical background. You see grey-haired ladies, fempreneurs and armpit hair (which have recently been a topic to me, as more Sweds than Germans let them grow. And I kinda have to get used to that). The video conveys...

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I've changed my mind. H&M is kidding me...

Just as I've thought of changing my perception on the H&M group, this bombed has been dropped to my inbox:

H&M is launching it's first World Recycle Week on April 18th. The brand will collect 1 thousand tonnes of clothes, joined by the band M.I.A., which will be recycled. Customers are able to drop off their unwanted clothes at several stores.

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H&M gets into the game

Conscious fashion buyers avoid the fast fashion industry and generally talk about the mostly negative impact of these companies. Nevertheless it's not that black and white. I usually associate the fast fashion industry with one company: H&M. To some extend also Inditex (= Zara, Pull & Bear, Bershka and many more). Hennes and Mauritz (H&M) is a group that includes several brands such as COS, Monki, Cheap Monday, Weekday and &otherStories. The own line, H&M, includes publishing Conscious Lines once in a while, but is known for it's intransparent supply chain. Besides that H&M promises to pay workers fair wages by 2018, but defines the term 'fair' themselves... I'll leave that open to interpretation at this point haha.

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