The evil recycling box. There are two things happening here: greenwashing and creating loyalty.Read More
The recent new campaign by H&M made me uhm... angry. And let's recap: Just earlier this week the Swedish fashion retailer launched a new video for it's new autumn collection. You can see afro-american, white gurls and basically proud woman of any ethnical background. You see grey-haired ladies, fempreneurs and armpit hair (which have recently been a topic to me, as more Sweds than Germans let them grow. And I kinda have to get used to that). The video conveys...Read More
Just as I've thought of changing my perception on the H&M group, this bombed has been dropped to my inbox:
H&M is launching it's first World Recycle Week on April 18th. The brand will collect 1 thousand tonnes of clothes, joined by the band M.I.A., which will be recycled. Customers are able to drop off their unwanted clothes at several stores.
Conscious fashion buyers avoid the fast fashion industry and generally talk about the mostly negative impact of these companies. Nevertheless it's not that black and white. I usually associate the fast fashion industry with one company: H&M. To some extend also Inditex (= Zara, Pull & Bear, Bershka and many more). Hennes and Mauritz (H&M) is a group that includes several brands such as COS, Monki, Cheap Monday, Weekday and &otherStories. The own line, H&M, includes publishing Conscious Lines once in a while, but is known for it's intransparent supply chain. Besides that H&M promises to pay workers fair wages by 2018, but defines the term 'fair' themselves... I'll leave that open to interpretation at this point haha.