4 labels and plenty fake bitches at CFW
My Copenhagen Fashion Week review
This year, I've aimed to have the full experience of the whole glamorous fashion world. That resulted in Kim running around like a headless chicken to grasp the true and original vibe. Runway shows, afterparties and more runway shows the next day.
And there have been some observations I have made. People are assertive and to some extends over-confident in being a fashion person. Little eye contact and interaction, pure focus and fixation on themselves. I've seen people sitting in the front row, texting all the time and not even respecting the designers work. Bloggers who secretly read front row name tags and suddenly switch identities. This does not come close to the utopia I live in a sustainable fashion bubble. And now, some time after, I feel like an outsider, not understanding the whole phenomenon at my best. Why? Because I can't take it seriously. And this distance is maybe needed in order to critically reflect on this glamorous world. Indeed, I'd wish to see my name tag once in the front row, but that's not what matters really to me in life. And in fashion, it matters to me that things are done ethically.
Copenhagen Fashion Week has given me a lot. Once I've focussed on my actual goal, namely to identify new labels that are sustainable, I have awesome stuff to present you. Four labels definitely worth a click on their websites!
Carcel is a Danish brand that sells items made out of baby alpaca wool (sorry vegans). But the best part: the pieces are made by the imprisoned woman in Peru. This business model shows that you can have a direct positive impact on individuals. Every time you buy an item, you get to know the story of the woman who sewed your item: Edith, Rocio, Elena and many others.
"Our first collection is made from 100% Baby Alpaca and produced in Cusco’s women’s prison in Peru. Our next collection will be made from 100% silk, manufactured by women in prisons in Thailand."
The founder has just come back from an extensive Thailand trip, where the foundation has been laid for the silk production in Thailand. I'm very much looking forward to it.
If there is a label I have a total crush on, then it's Bite Studios. Their aesthetics and cuts. The simplicity and sophistication. Meeting some team members at the stall, they heavily emphasise that the label does not want to prioritise sustainability, but aesthetics and quality. And paying fair wages and using ecological materials is simply common sense.
Once Drivhuset gives me a pay rise or I'll get more freelance jobs, buying a piece of them would be heavenly.
If there are garments that are closest to your skin and therefore have a higher chance to influence your health, then it's underwear. I've started buying organic underwear only lately. Because I don't want any chemicals to come any near my holy temple. That's kind of what Organic Basics works with: "The fashion industry is a dirty bastard. We don’t like it that way." The very charming and charismatic team of co-founders now successfully sells organic underwear that looks really basic. So yeah, these guys have picked a quite descriptive name.
I secretly hope to collaborate with them and test their products against erlich textil, which I have been given as PR sample. A little contest between these two maybe?
7115 by Szeki.
"We are a design studio based in New York. Our mission is to craft clever garments that become the most hardworking pieces in your wardrobe for years to come."
Talking to Szeki, the designer herself was a great pleasure. She believes in the longevity of items through timeless pieces. And when we talked about her two stores and what she has achieved in the last years, we've also focused on sustainability. 7115 does not upsell you to simply sell and generate profits. All staff are genuinely interested in finding the right piece for you to last a lifetime. I may not be able to confirm this myself, but Szeki seemed like a trustworthy and transparent soul. There may not be a focus on standards and certifications, but check out the pictures for timeless design:
Thanks so much for popping by here and reading my thoughts and reflections. Feel free to contact me, so we can exchange thoughts or inspire each other. At the best, you are a critical reader to feedback me!