Swop until you drop, - at Swop Shop


Last but not least for Fashion Revolution month, I want to present my Swedish friends and Malmöbos a great alternative to avoid fast fashion and do good while wearing trendy clothes.

I've teamed up with Swop Shop, a great place in the heart of Malmö to get your hands on unique pieces whilst not even spending any money. Just recently, owner Jane has hired two inspiring ladies to make some changes to the shop. Grace and Danica have not only changed the window fronts, but helped to step out of the old image towards a fun way to be sustainable. Supporting your locals is a key dimension of a sustainable economy. With spreading the word, I want to promote this shop and it's new direction. And in combination, I will take over their Instagram account for Fashion Revolution week, hurray! So beesides the new strategic direction, the 3 ladies have also increased the amount of awesome items in the shop. I was able to get hold of four pieces, three of them being high quality vintage! These are the pieces, before Swop Shop volunteer Elina and I were able to shoot some artsy pictures:

How it works: At Swop Shop, you can hand in your unworn items, which are being screened by the team. In return, you receive hearts, representing the non-monetary currency of the shop. You can collect hearts and in exchange swap other pieces. In total, these items are worth a bunch of hearts. But if you're not keen on swapping (which would be a shame, because that's more sustainable!), you could get hold of the items without being a swapper. The value of these items in total is 640 kr (180 kr for the black suit pants, 80 kr for the satin blouse, 300 kr for the exotic shirt and 80 kr for the white pants). With about 50 visitors a day, the Swop Shop has new items on a daily basis and the team rearranges once in a while.

Why is swapping sustainable? The current fashion industry produces vast amounts of clothes. The longer we use them, the more we leverage the resources needed to produce the clothes. Swapping means that people hand over their unworn items to the next person, who will start using it. Sometimes you swap with your friends privately, but nowadays shops or online solutions help us to swop in a greater sense with plenty more people than only our close friends. We can hand in items in a shop, such as Swop Shop, and in exchange have access to plenty other items in the store. By avoiding to buy new items, particularly at Fast Fashion chains, you set a statement towards a more sustainable world, with an extended life cycle of the item.  

By great coincidence the items match perfeclty: the blue shirt with the black pants and the two others items transform to a summer party outfit. Oh yeah, and that's so worth to be captured in wonderful photos:

Kopie von 2017-04-19 10.08.19 1.jpg

Luckily Jane let me browse the whole store, including the storage room to find some great items. I was on a hunt for white pants for a while now and I'm more than happy I can freshen up my closet with some spring vibes. These items are perfectly combinable with the rest of my wardrobe, so look out for more pictures on Instagram. Hope this put you in a great swap mood! Visit the store and give them some Insta love here!

This is an advertorial for Swop Shop. Thanks for the collaboration and also shout out to Elina for the pictures.

Kim Goes Öko1 Comment